Programmatic Advertising is said to be the future of digital marketing. As per the latest trend, around 80% of the total spend on display ads is through Programmatic Advertising
Gain a deeper understanding of the Media buying landscape, framed around Google Marketing Platform’s Display & Video 360 (DV360) demand-side platform (DSP).
Gain an in-depth insight into the fundamentals of Display & Video 360 and how it works. Industry Specific Crafted Content
Learn how to track your Conversion With Modern and Easy to Use Tracking Solutions in DV360 and CM360and Get Results in Real Time!
Our Display & Video 360 courses provide students, advertisers, marketing teams and traders with the skills to work smarter in programmatic buying..
Attendees will be exposed to advanced and enterprise-level display & video advertising techniques that digitally mature brands and organizations. Learn how to Eliminate wasted spend. Learn how to target and optimize campaigns to get the most out of an advertising budget.
Introduction to Campaign Manager -
In this section student will get fair idea of How Ad-Server works and Account Structure of Campaign Manager 360 (DoubleClick Campaign Manager) and how to Navigate within Campaign Manager 360.
Campaign Manager Floodlight and Audience Creation -
This section is all about understanding Campaign Manager’s ‘floodlight’ tag. How to create & configure floodlights, and then use them to build audiences.
Campaign Manager Trafficking
Learn about uploading your creative assets, how to configure them within the Campaign Manager ad server, and how to deliver your tags to publishers.
Campaign Manager Reporting
Learn about performance metrics and reporting capabilities within Campaign Manager. We’ll walk through the different types of reporting available, and how to build reports.
We’ll walk through key integrations between Google Marketing Platform products, and discuss the role of each integration and efficiencies gained.
Intro to Programmatic Media Buying
A high-level overview of what programmatic media buying is, how it works, and different platforms and tools within the programmatic ecosystem.
Display & Video 360 Overview
An in-depth discussion of the DV360 demand-side platform. We’ll discuss deal types, environments & devices, creative assets, account structure, and walk through a step-by-step campaign build.
We’ll discuss floodlights--what they are, and how to use them to track campaign performance, as well as their role in building audience segments. Metrics and reporting will also be covered.
Brand Safety Measurements
In this section student will get understanding about Brand safety measurements and how to use tools like MOAT and IAS to combat fraud and maintain brand safety environments
Dedicated Q&A Time
Let your instructors weigh in on your setup. There will be Q&A time to ask your instructors for advice and feedback specific to your account.
Become an omni-channel specialist by learning the techniques to be able to manage different campaigns within the Display & Video 360 platform.
This is probably the best course that is available to develop deep understanding of Digital Advertising and programmatic advertising Industry. I was exposed to various topics related to Strategy, compliance, technology and roles of the different players in the Industry. Lead Instructor Mr Ullekh Tandon brings tremendous industry knowledge and at the same time he was extremely patient, flexible and highly committed to my learning. I would recommend this institute to anyone aspiring to learn advanced digital advertising.
Global Director Tata Consultancy Services
Awesome knowledge delivery of Programmatic media. Best place to learn the nitty gritty of the media planning and execution. I don't know about others but I highly recommend Mr Ullekh Tandon who was my trainer at Train me hub
Senior Manager OMD Agency
I took their certification course for DV360 and Campaign Manager. Highly organised with excellent delivery of content. Efforts put in by Ullekh Sir to clarify all your doubts shows how invested this institute is in their students. Highly recommend it
Manager / Liquid TV UK
If you aspire for practical inputs beyond you expect. Better go for it. I am totally happy with the training at 'Trainmehub"I especially thank Mr. Ullekh for teaching me beyond my expectation.
Senior Media Planner
Looking forward to see you soon